LECTURES
Radioguru can deliver a number of different lectures on how to get more out of your radio campaign.
THE 10 COMMANDMENTS AND THE 7 DEADLY SINS IN RADIO ADVERTISING
Good radio advertising can entertain, move, and not least sell products and establish your name. Bad radio advertising only irritates listeners.
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SCHEDULING WITH CARE
If you position your campaign wrongly it may all be a waste of time and energy. So schedule with due care.
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CREEP UNDER THE RADAR: BE AUTHENTIC
The ‘advertising filter’ among consumers is highly developed. We are not stupid, and we are very skeptical about anything that smacks of advertising. That is why we need to make advertising that do not sound like advertising.
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BOOST YOUR CREATIVE EDGE
In this lecture on creativity Palle Bo, the Radioguru, shares his advice and tips on how to break “the curse of the blank screen.”
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THE RADIO VAGABOND: TRAVELING THE WORLD TO BOOST CREATIVITY
Is it possible to travel around the world and still produce award winning radio commercials? According to Danish radio veteran and author Palle Bo it is.”
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PODCAST YOUR TRAVEL LIKE A PRO
With a podcast, you can take our listeners with you on the journey. And by using local sounds and describe what you see, smell and feel you can make it extremely visual.”
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