Lectures

Radioguru can deliver a number of different lectures on how to get more out of your radio campaign.

The Ten Commandments and the Seven Deadly Sins in Radio Advertising

Good radio advertising can entertain, move, and not least sell products and establish your name. Bad radio advertising only irritates listeners.
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Scheduling with Care

If you position your campaign wrongly it may all be a waste of time and energy. So schedule with due care.
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Be Authentic

The ‘advertising filter’ among consumers is highly developed. We are not stupid, and we are very skeptical about anything that smacks of advertising. That is why we need to make advertising that do not sound like advertising.
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Protect Your Creative Edge

In this lecture on creativity Palle Bo, the Radioguru, shares his advice and tips on how to break “the curse of the blank screen.”
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